Joel Felix
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Bottle Rock Napa Valley

This is BottleRock. The original branding for Napa Valley's inaugural music festival launched in 2013. (Not the water-downed version you see today)

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Wine Aesthetics Meets Rock'n'Roll.

Wine Aesthetics Meets Rock'n'Roll.

The entire brand revolves around this idea of fine wine & food colliding with the world of rock-n-roll. The approach to all of the illustrations was to take the typical pristine wood-cut illustrations found so often in wine aesthetics and fuck-em up. Cuz Rock'n'Roll...that's why!

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This first year festival attracted over 120,000 attendees in just five days.

This first year festival attracted over 120,000 attendees in just five days.

The event featured 3 stages with 60 bands, including Zac Brown Band, Train, The Black Keys, Alabama Shakes, Kings of Leon and many more.

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Credit

Credit

Client: Willpower Entertainment
Creative direction: Plumbline
Role: Brand Identity & Illustration