Joel Felix
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Faithful Font

Faithful is based on the iconic “SF” monogram introduced in the early 1960’s, and a continuation of the “49ers” logo-type introduced in mid-to late 1980’s.

 

FAITHFUL FONT

Faithful is based on the iconic “SF” monogram introduced in the early 1960’s, and a continuation of the “49ers” logo-type introduced in mid-to late 1980’s. 

 
 
 
 

CLASSIC INSPIRED

Faithful—in essence, is a modified version of the classic typeface Clarendon with heavy block terminals in extended width. The result is an exclusive and proprietary work-horse font that can be seen in use at various levels of 49ers communications including publications, social media, stadium signage and on-field applications.

 
 
 

CREDIT

Client: San Francisco 49ers
Art Direction: Ben Mayberry of SF 49ers
Role: Type Design & Development