OOH Billboard Advertisement by Taylor James Productions
Digital Format renderings by Taylor James Productions
Vertical Format Sketches by Joel Felix
I had the pleasure of working with the good folks over at Arnold Worldwide in hand-lettering 4 different headlines to promote the nation-wide release of Jack Daniel's Tennessee Fire. I worked closely with one of their art-directors who had this awesome idea of forming my typography out of actual coal and lighting them on fire. The result is something that's well...hot!