If Javascript is disabled browser, to place orders please visit the page where I sell my photos, powered by Fotomoto.
Joel Felix
jfire.jpg

Jack Fire

Hand lettering done for the nation wide release of Jack Daniel's Tennessee Fire. In partnership with Arnold Worldwide out of Boston and digital renderings done by Taylor James Productions. #jackfire

Client: Jack Daniel's
Role: Lettering
Agency: Arnold Worldwide
Digital Renderings: Taylor James
Tags: Lettering

Original Concept Sketches by Joel Felix

Arnold / Jack Daniel's Headline SBS

Digital Renderings by: Taylor James 

Detail Shot

Detail Shot

Detail Shot

OOH Billboard Advertisement by Taylor James Productions

OOH Billboard Advertisement by Taylor James Productions

Digital Format renderings by Taylor James Productions

Digital Format renderings by Taylor James Productions

Vertical Format Sketches by Joel Felix

 

I had the pleasure of working with the good folks over at Arnold Worldwide in hand-lettering 4 different headlines to promote the nation-wide release of Jack Daniel's Tennessee Fire. I worked closely with one of their art-directors who had this awesome idea of forming my typography out of actual coal and lighting them on fire. The result is something that's well...hot!