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Joel Felix
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VersaChalk

 

Client: VersaChalk
Studio: Pavement SF
Role: Lettering / Packaging

Premium Liquid Chalk Markers. VersaChalk wanted to rebrand and repackage themselves to attract more of a "craft-maker" audience. The original packaging was very generic and felt much to youthful. By creating custom-lettering for their packaging we were able to not only convey a more approachable look but also showcase the type of creativity these pens were meant for.

versachalk8pk_color.jpg
 
4pk_front
4pk_side
4pk_bak

 
Original Packaging

Original Packaging