Client: VersaChalk Studio: Pavement SF Role: Lettering / Packaging
Premium Liquid Chalk Markers. VersaChalk wanted to rebrand and repackage themselves to attract more of a "craft-maker" audience. The original packaging was very generic and felt much to youthful. By creating custom-lettering for their packaging we were able to not only convey a more approachable look but also showcase the type of creativity these pens were meant for.