Faithful is based on the iconic “SF” monogram introduced in the early 1960’s, and a continuation of the “49ers” logo-type introduced in mid-to late 1980’s.
Faithful—in essence, is a modified version of the classic typeface Clarendon with heavy block terminals in extended width. The result is an exclusive and proprietary work-horse font that can be seen in use at various levels of 49ers communications including publications, social media, stadium signage and on-field applications.
Client: San Francisco 49ers
Art Direction: Ben Mayberry of SF 49ers
Role: Type Design & Development