Wine Aesthetics Meets Rock'n'Roll.
The entire brand revolves around this idea of fine wine & food colliding with the world of rock-n-roll. The approach to all of the illustrations was to take the typical pristine wood-cut illustrations found so often in wine aesthetics and fuck-em up. Cuz Rock'n'Roll...that's why!
This first year festival attracted over 120,000 attendees in just five days.
The event featured 3 stages with 60 bands, including Zac Brown Band, Train, The Black Keys, Alabama Shakes, Kings of Leon and many more.