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Joel Felix
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Faithful Font

Faithful is based on the iconic “SF” monogram introduced in the early 1960’s, and a continuation of the “49ers” logo-type introduced in mid-to late 1980’s.

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Classic Inspired

Classic Inspired

I used Clarendon as a reference since upon research it looks like that’s what the original brand-marks were derived from. Faithful—in essence, is a modified version of this classic typeface with heavy block terminals in extended width. The result is an exclusive and proprietary work-horse font that can be seen in use at various levels of 49ers communications including publications, social media, stadium signage and on-field applications.

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Credit

Credit

Client: San Francisco 49ers
Art Direction: Ben Mayberry
Type Design & Development: Joel Felix Design