I used Clarendon as a reference since upon research it looks like that’s what the original brand-marks were derived from. Faithful—in essence, is a modified version of this classic typeface with heavy block terminals in extended width. The result is an exclusive and proprietary work-horse font that can be seen in use at various levels of 49ers communications including publications, social media, stadium signage and on-field applications.
Client: San Francisco 49ers
Art Direction: Ben Mayberry
Type Design & Development: Joel Felix Design