This fun hand-lettering project was done in collaboration with Kyle Marks and the good folks over at Arnold Worldwide. It's Jack's take on holiday tidings with "hand-crafted" illustration done by yours truly and the talented Kyle Marks. These ornaments were part of a holiday package including facebook posts, posters, OOH and print.
Client: Jack Daniel's Role: Hand Lettering Agency:Arnold Worldwide Credit: Joel Felix (Lettering), Kyle Marks (Lettering), Erin Butner (Art Direction) Tags: Hand-Lettering, Illustration
This initial sketch (Above Left) was updated because the line read incorrectly. It was meant to read "Tis Better To Give" (Above Right)