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Joel Felix
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Jack Daniel's Holiday

This fun hand-lettering project was done in collaboration with Kyle Marks and the good folks over at Arnold Worldwide. It's Jack's take on holiday tidings with "hand-crafted" illustration done by yours truly and the talented Kyle Marks. These ornaments were part of a holiday package including facebook posts, posters, OOH and print.


Client: Jack Daniel's
Role: Hand Lettering
Agency: Arnold Worldwide
Credit: Joel Felix (Lettering), Kyle Marks (Lettering), Erin Butner (Art Direction)
Tags: Hand-Lettering, Illustration

This initial sketch (Above Left) was updated because the line read incorrectly. It was meant to read "Tis Better To Give" (Above Right)

Subway Signage

Subway Signage

Subway Signage